I was listening to Kevin Turner give his keynote at the World
Partner Conference earlier and I overheard this:
And so we've been running these PC value ads. Just giving people saying, hey, what
are you looking to spend? “Oh, I'm looking to spend less than $1,000.” Well we'll
give you $1,000. Go in and look and see what you can buy. And they come out and they
just show them. Those are completely unscripted commercials.
And you know why I know they're working? Because two weeks ago we got a call from
the Apple legal department saying, hey -- this is a true story -- saying, "Hey,
you need to stop running those ads, we lowered our prices." They took like $100
off or something. It was the greatest single phone call in the history that I've ever
taken in business. (Applause.)
Seriously?
I hope this is more than just executive hyperbole. Not because it’s so hard
to believe, but because it’s just damn funny.
