While I was in California last week I decided to visit the new Microsoft Store in Mission Viejo.  While there, the managers graciously allowed me to take pictures of the store.  Frankly, they probably thought it was a little creepy.  But nevertheless, they said go for it, and I did.

Now, Microsoft did one hell of a job making it known that the store existed while I was at the mall.  While I was grabbing coffee in the food court, these stickers were on each table:

Following that, as you head towards the store you see two large LCD screens in the centre of the walkway.  On one side you have a Rock Band - Beatles installation running XBox 360 over HD.

On the other side was a promotional video.

Microsoft designed their store quite well.  Large floor to ceiling windows for the storefront, with an inviting light wood flooring to create a very warm atmosphere.  While there were hundreds of people in the store, it was very welcoming.

Along the three walls (because the 4th is glass) is a breathtaking video panorama.  I’m not quite sure how to really describe it.  It’s as if the entire wall was a single display, running in full HD.

In the center of the store is a collection of laptops and assorted electronics like the Zune’s.  There’s probably a logical layout, perhaps by price, or performance.  I wasn’t paying too much attention to that unfortunately.

At the center-back of the store is Microsoft’s Answers desk.  Much like the Apple Genius Bar, except not so arrogant.  Yes, I said it.  Ironically, the display for customer names looked very iPod-ish here, and in the Apple Store, the equivalent display looked like XP Media Center.  Go figure.

One of the things I couldn’t quite believe was the XBox 360 being displayed overlay the video panorama video.  The video engine for that must have been extremely powerful.  That had to be a 1080P display for the XBox.  As a developer, I was astonished (and wondered where I could get that app!)  A few of the employee’s mentioned that it was driven by Windows 7.  Pretty freakin’ sweet.

Also in the store were a couple Surfaces!  This was the first time I actually had the opportunity to play with one.  They are pretty cool.

And that in a few pictures was my trip to the Microsoft store.  There was also a couple pamphlets in store describing training sessions and schedules for quick how-to’s in Windows 7 that I walked away with.

Microsoft did well.